How the new advertising works for YOU (the Savvy Shopper)

You're a savvy shopper. You want to find great deals, discounts, and coupons on the things you are shopping for. You’re also interested in clever products being developed with new features to answer your changing needs. When it’s time to shop for gifts, you want unique and exciting items to make your gift stand out from the crowd. The job of the advertising agency is to put these kinds of information out there and draw you to their clients’ products.

In the digital age, advertising has undergone a subtle shift -- one that can be a great advantage to the shopper, as well as to makers and sellers of outstanding products. Social media plays a key role here. If your friend on Facebook finds a company that offers a low price on the hottest new item, they can “share” that with you (and all their other friends!). In return, you may tweet about it on Twitter to let other people know about it. Someone sees that post, and adds their own favorite sale or coupon link.


Now it’s not only your own eyes looking for the latest and greatest, but your friends as well. If those in your groups share the same interests and values, their suggestions are likely to be even more relevant to you. Trading information with your friends can benefit all of you, and certainly help the advertiser of the product get the word out there when he has something to promote.

This phenomenon will certainly be growing. You might take a moment to visit your favorite retailers’ Facebook sites (if they have one) and “like” them, which usually gives you access to their ongoing sales. Your friends can also see what sites you like, helping them find useful sellers as well.  Pass it on!!!